Find High-Performing Keywords to Grow Revenue

May 10, 2023
3 min read

Understanding the driving keywords on Amazon is crucial for enhancing visibility, optimizing conversions, and maximizing profits. In previous blog posts, we explored leveraging Amazon's Search Query Performance (SQP) report to improve product visibility, rank, and ad spend efficiency. Today, we'll dive deeper into the topic and provide you with additional strategies for utilizing the SQP report to identify high-intent users for previously overlooked search terms.

Before the SQP report became available, gaining keyword performance data meant bidding on keywords and analyzing Amazon Ads reports. The SQP report revolutionizes this process by providing data on both paid and organic keywords without any ad spend. This means you can access valuable insights into the keywords your products rank for, whether or not you have been actively targeting them.

As you start reviewing the SQP data, you'll likely come across familiar keywords that you have already optimized your listings for. However, you'll also encounter seemingly unrelated keywords that you might have overlooked in your optimization efforts. It's important not to dismiss these search queries as irrelevant. In fact, these "unexpected" keywords present unique growth opportunities for your products.

Let's consider an example to illustrate this point. Suppose you sell stackable planters, and you have been optimizing your listing for keywords like "stackable planters" or "home planters." However, the SQP report might reveal that your product ranks for the keyword "strawberry planters." Although this keyword might not have been part of your initial optimization strategy, it could be a potential avenue for growth within Amazon.

To capitalize on this discovery, you can incorporate the keyword "strawberry planter" or similar terms into your listing. This could involve adding the keyword to your title, description, or even including a photo showcasing your planters with strawberry plants. By optimizing your listing for this specific use case, you can improve your click-through rate (CTR) and your ranking for this high-quality keyword. Without the insights provided by the SQP report, you would have missed out on valuable impressions, clicks, and potentially even purchases associated with the "strawberry planter" keyword.

In addition to uncovering untapped keywords, the SQP report provides valuable information about consumer behavior on Amazon. By analyzing the search terms that customers use to find your products, you can gain insights into their preferences, needs, and desires. This knowledge can then be used to further optimize your listings, ensuring that you are effectively targeting your audience and providing them with the information they are searching for.

Moreover, the SQP report allows you to track the performance of your optimized keywords and assess their impact on visibility, conversion rates, and overall profitability. By regularly monitoring the data provided by the SQP report, you can refine your keyword strategy over time and make data-driven decisions to continuously improve your Amazon presence.

Leveraging the SQP report is a powerful strategy for gaining insights into untapped keywords and consumer behavior on Amazon. By optimizing your listings based on these insights, you can increase visibility, unlock new growth avenues, and maximize your profits on the platform. Don't underestimate the value of the SQP report—it's a game-changer in the world of Amazon keyword optimization.

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